Book details

188 Pages
Publication date: January 2012
Imprint: Ecowin
Markus Hengstschläger

The Average Trap

Genes, Talents and Opportunities

Rights sold to

  • Korea: The Open Books
Inquire Rights for your country

Is it true that »you’ve either got it or you haven’t«? Is it impossible to be successful without the right genes? Or is it the other way around? Is it a question of hard work and perseverance?

In the much-lauded meritocracy in which we live, the production of average all-rounders has become the top priority. But who decides what »normal« means? We don’t know what challenges the future will bring. But we can only meet them if we nurture the unique talents that lie dormant in us all. The new norm has to be deviating from the norm. Or to put it another way: we need peaks and freaks!

 


»In an imaginary dialogue with the reader, the author explains clearly and comprehensibly the latest research findings.«
Neue Zürcher Zeitung


»The author invites readers to take part in an almost Socratic discussion and address philosophical questions, totally unpretentiously and on an equal footing.«
Die Presse


Author

Markus Hengstschläger

At age 16 Markus Hengstschläger was a punk rocker. At 24 he gained a PhD in genetics, and at 35 he became the youngest professor of medical genetics.
Today the acclaimed scientist is the director of the Institute of Medical Genetics at the Medical University of Vienna. He has been lecturing for two decades, heads the Academia Superior think tank, has a keen interest in ethical questions and is an advisor to governments and business.

Ecowin wurde 2003 als unabhängiger Verlag gegründet. Wir konzentrieren uns auf spannende Autoren, die zu spannenden Themen und Entwicklungen unserer Welt einen Beitrag leisten. Die Vielfalt der Meinungen sowie der Diskurs unter den Autoren und innerhalb des Verlags sind uns viel wichtiger als das Vertreten nur einer Denkweise. Wir investieren in langfristige Beziehungen mit unseren Autoren, Herstellern und Buchhändlern. Seit April 2013 ist Ecowin eine Marke der Red Bull Media House GmbH.

Kontakt

Ecowin
Halleiner Landesstraße 24
5061 Elsbethen

Tel.: +43 0662 2240 – 0
Fax: +43 0662 2240 – 28550
E-Mail: info@beneventobooks.com
Internet: www.beneventopublishing.com

Verlagsvorschau