Book details

256 Pages
Publication date: October 2020
Imprint: Ecowin
Markus Hengstschläger

The Talent to Find Solutions

Genes are Just Our Tools. We’ll Fix the Problem Ourselves!

From now on, there are no more excuses. From now on, being creative is the new normal.
How does the present work in times of increasingly fast-paced change, the digital transformation, the climate crisis, or a global viral pandemic? Humans have to remember one of their greatest potentials—their ability to find solution. It’s on everyone to use it, because we cannot be reduced to our genes.
The simultaneous pursuit of both safe and flexible strategies that create more and less foreseeable futures, thus creates the necessary courage to leave old paths behind and sustainably increases people’s innovative strength. If applied to education, talent management, research, politics, and our work environment, we could rewrite the history of the present that way.
Let’s avoid naive optimism and let’s no longer let ourselves be slowed down ourselves by ancient, biologically determined fears and pessimism. Let’s defy the follower crisis. Let’s make us and our children the offer of becoming enablers! Through courageous, creative, and cooperative participation.

»The geneticist and best-selling author Markus Hengstschläger pleads in a brand new book for courage and creativity.«

» A plea worth reading to overcome the „participation crisis“.«
Kronen Zeitung

»It is a book that gives hope and spreads optimism, or rather, posibilism.«
Der Haubentaucher



Sample Translation


Markus Hengstschläger

At age 16 Markus Hengstschläger was a punk rocker. At 24 he gained a PhD in genetics, and at 35 he became the youngest professor of medical genetics.
Today the acclaimed scientist is the director of the Institute of Medical Genetics at the Medical University of Vienna. He has been lecturing for two decades, heads the Academia Superior think tank, has a keen interest in ethical questions and is an advisor to governments and business.

Ecowin wurde 2003 als unabhängiger Verlag gegründet. Wir konzentrieren uns auf spannende Autoren, die zu spannenden Themen und Entwicklungen unserer Welt einen Beitrag leisten. Die Vielfalt der Meinungen sowie der Diskurs unter den Autoren und innerhalb des Verlags sind uns viel wichtiger als das Vertreten nur einer Denkweise. Wir investieren in langfristige Beziehungen mit unseren Autoren, Herstellern und Buchhändlern. Seit April 2013 ist Ecowin eine Marke der Red Bull Media House GmbH.


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