From now on, there are no more excuses. From now on, being creative is the new normal.
How does the present work in times of increasingly fast-paced change, the digital transformation, the climate crisis, or a global viral pandemic? Humans have to remember one of their greatest potentials—their ability to find solution. It’s on everyone to use it, because we cannot be reduced to our genes.
The simultaneous pursuit of both safe and flexible strategies that create more and less foreseeable futures, thus creates the necessary courage to leave old paths behind and sustainably increases people’s innovative strength. If applied to education, talent management, research, politics, and our work environment, we could rewrite the history of the present that way.
Let’s avoid naive optimism and let’s no longer let ourselves be slowed down ourselves by ancient, biologically determined fears and pessimism. Let’s defy the follower crisis. Let’s make us and our children the offer of becoming enablers! Through courageous, creative, and cooperative participation.
»The geneticist and best-selling author Markus Hengstschläger pleads in a brand new book for courage and creativity.«